Friday, 20 July 2012

Pick And Mix Your Marketing

Many small businesses find a marketing method that works to some extent and then just repeat it again and again because they are afraid to change it.
Forms of marketing that worked a few years or even months ago can dry up.
Unless you measure it on a regular basis by using unique codes, offers or tracking telephone numbers it's likely you will get caught out.
Using the measuring techniques invest a little time and money to trial new marketing channels while keeping your staple methods going.
Have a great weekend :-)

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