How to get your boat to come in!

Many business owners talk about the day they are going to make it. They will be a successful business person it will all be worth while when their boat comes in!
It will come as no shock to you that they have been saying this for years. what they have done is hand their future over to chance.
there are 3 types of prole in this world:
1 those who don't know what they want to happen
2 those how wait and wish for things to happen
3 those that make things happen
Which one are you at the moment? A good friend of mine puts it even simpler. You are either a waiter or a creator!
So to get back to the initial question of how do you get your boat to come in?
Focussed and sustained effort towards that goal. Positive thinking is nice but means very little withoir positive action.
So get your dreams out in the open focus on them and act towards achieving them.
Speak soon :-)

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Today's Marketing tip: Personalise your marketing to massively increase you response.

When you are putting together any marketing material bring some of your personality through. You can include images, hand written representations and even a snippet or two of your life story.
Remember it's you your customers buy at the end of the day so make it easy for them to say yes. All you marketing is about a communication between you and your customers the better the communication the more sales you will get.
Have a great evening!
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Today's Marketing tip: Time Management doesn't have to take forever! 3 easy ways to manage your time better!

I thought it best to not send this too early in the day.
When you are putting together your marketing there is always a temptation to want it to be perfect before you send it. There are several takes on this:
1. Remember good in some, no most cases is good enough, it is more important to send out your marketing than it is for it to be perfect. You can always refine it as you go " test and measure". A nice phrase I heard explains it "ready, fire then aim".
2. Set yourself a deadline! This will stop too much procrastination and make you get on with it.
3. Make it easy to track if you over complicate this part of it you will have no time left to create new stuff.
There you go simple but true ways to save time on your marketing.
The most obvious one outside of this is to get someone else to do it for you. Have a great evening another tip tomorrow

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Tuesday's Marketing tip: 90% of Businesses fail in first 5 years. How knowing your numbers will mean you are not one of them!

This is always a sensitive subject for small business owners to talk about. Many feel that such questions are about them and can feel challenged by this concept. As much as a PMA is important for a business the numbers will tell the owner if it's working or not.
So what are these mysterious numbers?
1. What is your average customer worth on a yearly basis?
2. How many customers do you have?
3. What is your average sale?
4. How often do your current customers but from you?
5. How many years do your customers stay with you?
6. How much do you invest in gaining new customers?
7. How many does this get you?
8. How many of your customers have referred a new customer to you?
9. How much do you invest in the incentive for referred customers?
When you look at the answers to these question and get your numbers it will be obvious where the changes need to be made. For example if you need to invest more than the value of a customer in your marketing to get a new customer it might be time to look at the way you are doing that. You will also see if you have a viable business before you run into too much trouble.
It's amazing how many people are not pro active in getting referred new customers. They just rely on passive word of mouth.

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Monday Marketing Tip: Mastering your marketing!

Well hope you had a great weekend and here is Monday's marketing tip.
Mastering your marketing may seem a long way off especially if you are struggling to measure it all. The phrase "less is more" should be at the top of you list.
Marketing is not about doing hundreds of things a few times to see if they work it's about selecting 6 or 7 things that you know or feel are working and doing them hundreds or even thousands of times. Measuring your marketing is key and it is easier to measure a few things done well than it is to juggle loads of things done poorly.
This will take determination and discipline but once you master a few areas of marketing it is easier to introduce new ideas and measure them too.
Have a great week and look out for me in and around Leicester.
I am giving some of my Social Media tips to the Leicester city centre retailers on Wednesday night! It will be great fun and giving is always so rewarding especially in the long run :-)

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Marketing tip for the weekend! How to get a brochure that closes a sale without you being there!

Well the sun is shining and everyone is feeling much better. The retail and housing markets are starting to move.
It's time if you are B2B to make sure you have a brochure for the prospect to "think it over" or "can you send me something in the post?"
Both these are just a reason for you to send some of your hard earned profit to go in their recycling pile.
However there is a way to capture a few of these time wasters and get them interested in you and your business.
Make your brochure a valuable information pack about their industry sector and how using a product like yours improves their business or saves them from a pitfall. But don't give them all the information leave the actual way and total value to them for you to go out and explain personally.
Curiosity on how they can do better or protect themselves from doing worse is a powerfull thing so use it! :-)
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Leaflets and 5 simple ways to get the best results from them

Leaflets just one way to promote your business yet most of the time they cost you more than they return.
Have you ever wondered why?
Do you plan to fail?
Sounds a strange thing to say in this modern day of positive thinking but look at it this way. If you plan to fail 95% of the time knowing that you will still make a profit it's better than needing to succeed 50% of the time to break even.
If you know you only need a small response from your flyers to make a profit it's easier to see the point of sending them out.
Let's look at 5 ways to make leaflets work for you.
1. Make sure they are of value to the prospects you are sending them to. Write them as if they were coming through your door.
2. Have a trackable offer that is unique to the leaflets so you don't have to ask where people found you as you will already know.
3. Keep to one message sell one specific part of your business or have one call to action "to claim your offer phone us now!" or "pop into our showroom to claim you special offer" don't mix the message by trying to sell all of your business on one flyer.
4. Give them some credible information from a valid source that also reinforces why they should buy your product " One of the main reasons 95% of businesses fail in their first 5 years is poor and inconsistent marketing" The Marketing Group.
5. Make sure they are not a one off. It is much more effective to send 1000 flyers to the same targeted prospects 10 times than it is to send out 10000 flyers out just once.
Follow these 5 marketing rules and you will more than quadruple the response from a campaign that doesn't.
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