Leaflets and 5 simple ways to get the best results from them

Leaflets just one way to promote your business yet most of the time they cost you more than they return.
Have you ever wondered why?
Do you plan to fail?
Sounds a strange thing to say in this modern day of positive thinking but look at it this way. If you plan to fail 95% of the time knowing that you will still make a profit it's better than needing to succeed 50% of the time to break even.
If you know you only need a small response from your flyers to make a profit it's easier to see the point of sending them out.
Let's look at 5 ways to make leaflets work for you.
1. Make sure they are of value to the prospects you are sending them to. Write them as if they were coming through your door.
2. Have a trackable offer that is unique to the leaflets so you don't have to ask where people found you as you will already know.
3. Keep to one message sell one specific part of your business or have one call to action "to claim your offer phone us now!" or "pop into our showroom to claim you special offer" don't mix the message by trying to sell all of your business on one flyer.
4. Give them some credible information from a valid source that also reinforces why they should buy your product " One of the main reasons 95% of businesses fail in their first 5 years is poor and inconsistent marketing" The Marketing Group.
5. Make sure they are not a one off. It is much more effective to send 1000 flyers to the same targeted prospects 10 times than it is to send out 10000 flyers out just once.
Follow these 5 marketing rules and you will more than quadruple the response from a campaign that doesn't.
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