Realtime Is The Marketing Of Today And It's Driven By Customer Opinion

Remember the days when you could put together your brand and marketing plans to tell people why they should buy from you?

Good old days weren't they?

But then your clients got smarter and wiser they no longer rely on you to tell them what to buy and when to buy. They now all research products, companies and service reports before they consider parting with their hard earned cash.

There are many businesses out there who are unaware of the new realtime movement in their customer bases I hope you are not one of them.

We all want reassuring that we are making the right choice in everything we do right?

Well so do your customers that's why they will look to see what your other customers are saying and they want it "Now" not in three days they want to know what your latest customer thought of your service "Today!"

With the internet there is so much information available for people to make informed choices from reviews on sites such as "Trip Advisor" "Amazon" "Ebay" "Thbestof" "Trusted Reviews" and many many more.

This is so important that you must not miss this:

"Your Brand is not owned by YOU it belongs to Your CUSTOMERS and what they say about you will either build or destroy YOUR BRAND in the market place"

This might seem a bit harsh to you but think about it sensibly, how they feel about your service and products is a direct reflection of how your business is performing. It's the mirror image of what you have created and is therefore information you MUST make sure you know.

Customer interaction will ensure you know your business and can continuously improve your business to match your customers needs desires and wants. Set up a system of customer feed back and don't be afraid of negative comments as they may be solutions to your biggest growth and opportunity.

With the positive comments make sure you get them out into the market place and attribute them to whoever made them. Include testimonials in your web content, flyers, brochures, newspaper adverts, radio adverts and remember to put them up in your place of work for everyone to see. It's amazing how a good testimonial about a member of staff can boost their moral and self belief and their work rate and customer service....

That's enough from me for now so go away and put your system in place and measure the change in your business.

Enjoy Great Things... you deserve to

A Great Testimonial From One Of Our Early Clients

David Balcon

David hired us as a Business Consultants in 2006

Top qualities: Personable, Good Value, High Integrity

“I have involved John in a number of projects for us over the past few years, and have always found him 

to be unfailingly helpful, with high integrity, and a strong desire to deliver the best value and results he can for his clients. His willingness to go the extra mile for people is just a normal part of his work ethic, and as a result it is always a pleasure to do business with him.”

Thanks David looking forward to hearing from you soon.

P.S. Remember you have a choice how you feel about things in life don't let others or the inner voice of doubt stop you from being who you really are!

Enjoy life and have a great day...

Who Is There To Help You With your Social Media Presence?

Hi that's one heck of a question to start this blog post off with don't you think?Well there is a good reason for this as many people and businesses alike are left completely bewildered by the term "social media" and therefore shy away from it.
There are many organisations running courses to fall in line with Government strategies to get everyone "online" and interacting across the UK but they just give you the information on how to do and that's it!
Once back in the office a couple of glances at what was very exciting an hour or day ago suddenly becomes a massive task that you have to do yourself. Registering with all the necessary components to communicate is one thing, getting them all integrated into a strategy is another and then what message do you send out? And who does it go to?
I have been helping many businesses promote themselves, as well as keeping the owners enthusiastic about what they are doing. The thing that people want is to be able to use this form of communication without the hassle of putting it all together.Guess what? and this won't really be a surprise to you but that's exactly what I'm doing now!
When you look at the testimonials posted on my Linked In page you will see I am all about getting local businesses to do well and feel better about how they are promoting themselves.It doesn't matter what your business is if you are not feeling good about it how can you expect your customers to?
It's not a coincidence that the businesses that are upbeat and optimistic about the future are the ones who as a result of that are doing very well even in this climate. People (customers) are attracted to places that feel good to be in and have staff that are positive and helpful.
This all sounds very nice and fluffy I hear you say but how will I know if I get business from this or not? Simple measure it! We have several ways that are built into our service packages that track your results for you giving you a full verifiable report every month.