Why Return On Investment No Longer Works In Marketing

We have all heard how we must get a ROI or return on investment for everything and that has been fine for many years in marketing to people and other businesses.

Although you will still be able to use this form of marketing for your business it is not as effective as it used to be and in many cases will damage your long term relationship with your clients and yes even your prospects.

The buying public have become sensitive to pushy or transaction marketing and tend to pull away from it as soon as they feel their choice is being taken away from them.

How then can you get them to buy from you?

Well it's called relationship or community marketing where it's not about ROI but ROE return on Engagement, how much you are valued as a reliable source of advice and information rather than how cleverly you can sell to them.

What has to be taken into account here are a number of factors:

1) At any one given time only 3% of the people you are marketing to are likely to be looking to buy right now.

2) With the rise in the internet and Social media platforms such as Google+, Facebook, Twitter, You Tube and LinkedIn just to name but a few, there is so much choice and opportunity for people to research before they buy.

3) Customer service is not just about remembering their name when they come into your shop / business they want to feel you care all the time not just when they are buying.

4) Once people decide to buy they want to be able to buy NOW! and get on with their lives so being in touch often is key to getting and keeping them as clients.

5) The real value of a business is not how good your product is but how a customer feels when they buy from you.

Bearing all this in mind have a look how you are interacting with your customers!
Are you meeting them on their level? i.e. do you have a Facebook page? Twitter profile? You Tube channel?

These are all places where you can interact with your customers freely and easily (if set up correctly) for just 10 mins/day and as a result you will be the place they come to when they are ready to buy, you will be the place they recommend to their friends and family and yes you will be the place they mention in their social networks for the whole world to see.

This is why a return on your Engagement is much more powerful than your Investment.... if you want more information on this subject then let me know and I will post further blogs or you can email me direct if you have a specific query that needs resolving at realtimemarketingonline@live.com



Looking forward to hearing from you soon. P.S. Remember you have a choice how you feel about things in life don't let others or the inner voice of doubt stop you from being who you really are! Enjoy life and have a great day...

For The Businesses Who Are Not Sure If They Should Be Using Social Media As Part Of Their Business And Marketing Strategy

Well I just thought some simple statistics could make a little difference to your opinion of social media lets have a look:
Facebook has over 500,000,000 registered accounts with over 600,000,000 monthly searches that's over 2300 every second.

Twitter the new kid on the block only has 100,000,000 registered accounts but have a massively higher number of searches at around 18,000,000,000 to put that in context that's nearly 70,000 per second every second.

Just for the fact that people are searching for the services you offer or at least are interested in them should be enough for you to think and re-think about the value of social media. But the real value is not in the searches it's in the contact and relationship building you can do with clients and prospective clients.

There you have it a very short Blog but hopefully a though provoking one.....

Monday Marketing Tip: Mastering your marketing!

Well hope you had a great weekend and here is Monday's marketing tip.
Mastering your marketing may seem a long way off especially if you are struggling to measure it all. The phrase "less is more" should be at the top of you list.
Marketing is not about doing hundreds of things a few times to see if they work it's about selecting 6 or 7 things that you know or feel are working and doing them hundreds or even thousands of times. Measuring your marketing is key and it is easier to measure a few things done well than it is to juggle loads of things done poorly.
This will take determination and discipline but once you master a few areas of marketing it is easier to introduce new ideas and measure them too.
Have a great week and look out for me in and around Leicester.
I am giving some of my Social Media tips to the Leicester city centre retailers on Wednesday night! It will be great fun and giving is always so rewarding especially in the long run :-)

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Who Is There To Help You With your Social Media Presence?

Hi that's one heck of a question to start this blog post off with don't you think?Well there is a good reason for this as many people and businesses alike are left completely bewildered by the term "social media" and therefore shy away from it.
There are many organisations running courses to fall in line with Government strategies to get everyone "online" and interacting across the UK but they just give you the information on how to do and that's it!
Once back in the office a couple of glances at what was very exciting an hour or day ago suddenly becomes a massive task that you have to do yourself. Registering with all the necessary components to communicate is one thing, getting them all integrated into a strategy is another and then what message do you send out? And who does it go to?
I have been helping many businesses promote themselves, as well as keeping the owners enthusiastic about what they are doing. The thing that people want is to be able to use this form of communication without the hassle of putting it all together.Guess what? and this won't really be a surprise to you but that's exactly what I'm doing now!
When you look at the testimonials posted on my Linked In page you will see I am all about getting local businesses to do well and feel better about how they are promoting themselves.It doesn't matter what your business is if you are not feeling good about it how can you expect your customers to?
It's not a coincidence that the businesses that are upbeat and optimistic about the future are the ones who as a result of that are doing very well even in this climate. People (customers) are attracted to places that feel good to be in and have staff that are positive and helpful.
This all sounds very nice and fluffy I hear you say but how will I know if I get business from this or not? Simple measure it! We have several ways that are built into our service packages that track your results for you giving you a full verifiable report every month.

How Do You Feel About Your Social Media Presence?

This is a question many business owners are asking themselves right now so you are not alone. I have been working with hundreds of businesses in the Leicestershire area and many of them have no idea how to start with social media let alone understand it.

This is not a slight on the businesses in this area but a cold fact that could give you the chance to get ahead of your competitors. The great thing with Facebook Twitter Linked-In etc is that they are all very versatile and you can generally set up a marketing model that works for any business.

Do you want to know how to set up your business with a clear and planned way to generate more business and keep in touch with existing clients then give me a ring on 01858 829 400 or 01162 029 689 if you would prefer you can email me on realtimemarketingonline@hotmail.co.uk