Well the sun is shining and everyone is feeling much better. The retail and housing markets are starting to move.
It's time if you are B2B to make sure you have a brochure for the prospect to "think it over" or "can you send me something in the post?"
Both these are just a reason for you to send some of your hard earned profit to go in their recycling pile.
However there is a way to capture a few of these time wasters and get them interested in you and your business.
Make your brochure a valuable information pack about their industry sector and how using a product like yours improves their business or saves them from a pitfall. But don't give them all the information leave the actual way and total value to them for you to go out and explain personally.
Curiosity on how they can do better or protect themselves from doing worse is a powerfull thing so use it! :-)
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