Hi that's one heck of a question to start this blog post off with don't you think?Well there is a good reason for this as many people and businesses alike are left completely bewildered by the term "social media" and therefore shy away from it.
There are many organisations running courses to fall in line with Government strategies to get everyone "online" and interacting across the UK but they just give you the information on how to do and that's it!
Once back in the office a couple of glances at what was very exciting an hour or day ago suddenly becomes a massive task that you have to do yourself. Registering with all the necessary components to communicate is one thing, getting them all integrated into a strategy is another and then what message do you send out? And who does it go to?
I have been helping many businesses promote themselves, as well as keeping the owners enthusiastic about what they are doing. The thing that people want is to be able to use this form of communication without the hassle of putting it all together.Guess what? and this won't really be a surprise to you but that's exactly what I'm doing now!
When you look at the testimonials posted on my Linked In page you will see I am all about getting local businesses to do well and feel better about how they are promoting themselves.It doesn't matter what your business is if you are not feeling good about it how can you expect your customers to?
It's not a coincidence that the businesses that are upbeat and optimistic about the future are the ones who as a result of that are doing very well even in this climate. People (customers) are attracted to places that feel good to be in and have staff that are positive and helpful.
This all sounds very nice and fluffy I hear you say but how will I know if I get business from this or not? Simple measure it! We have several ways that are built into our service packages that track your results for you giving you a full verifiable report every month.
This simple blog is just one of the tools available to let you know what it is we do. Many businesses miss simple opportunities to promote themselves effectively using what is termed as social media. To put it into real terms social media is a party on line where all forms of word of mouth referral goes on. I have found a simple but effective way of promoting your business to new and existing customers. Give me a call on 07990 640 374 or email me on realtimemarketingonline@live.com
Wednesday, 13 October 2010
Monday, 11 October 2010
Daily Mail Article On How Facebook And Twitter Drop Public Sector Employees Into Hot Water
Below is an article from the Daily Mail by Jason Lewis:
Government and council employees using Facebook, Twitter and other social networking sites at work or posting inappropriate comments from home face being disciplined or even sacked.One police force censured eight employees last year after it caught them using police computers to chat to their friends online.A local authority disciplined a member of staff who used the websites to discuss what he was doing in his social life while he was supposed to be off sick.
And another council caught staff using special software to get around a ban on using office computers to tweet on Twitter and ‘update their status’ on Facebook during working hours.
Now, Government departments and quangos, including officials planning the 2012 Olympics, have issued written guidelines to staff detailing their restrictions on using the sites.They are also paying thousands of pounds of taxpayers’ money to outside consultants for courses on the do’s and don’ts of how to behave on Facebook and similar sites.Last year The Mail on Sunday revealed how Sir John Sawers, the head of MI6, was left exposed by a personal security breach after his wife published intimate photos and family details on Facebook.This led to all Government staff who were undergoing developed vetting – required if they were to handle top-secret documents – being warned against posting personal details online which could leave them open to blackmail.Last month the Olympic Delivery Authority (ODA) distributed a guide to all employees stating: ‘Facebook, Linked-In, Twitter have become very popular ... and offer significant business benefits ... Their use poses risks both to the data on the ODA IT system ... and to the users of the sites and ODA.’A letter to staff says they are allowed to use social networking sites in lunch breaks but warns: ‘You must not publish content about London 2012.’Cheshire Constabulary is one of a number of police forces that impose a total ban on staff using social networking sites on work computers unless it is required for ‘policing purposes’. The force revealed that breaches of its guidelines have led to eight staff being disciplined over their online activities. Seven took place on police premises while another had been disciplined for their home internet usage, which ‘involved inappropriate and offensive comments’.Glasgow City Council bans staff from using Facebook and other similar sites for personal use. It disciplined two staff who attempted to get around these restrictions by using special software to circumnavigate the council’s internet filtering system.Meanwhile St Helens Borough Council, in Merseyside, revealed that ‘we have had one instance where an employee has been disciplined for excessive use of the internet, including posting material about their social life on a social networking site when they were off sick’.Rochdale Borough Council, in Greater Manchester, also revealed it had disciplined a member of staff over their ‘home’ use of social networking sites.
Read more: Click Here
Government and council employees using Facebook, Twitter and other social networking sites at work or posting inappropriate comments from home face being disciplined or even sacked.One police force censured eight employees last year after it caught them using police computers to chat to their friends online.A local authority disciplined a member of staff who used the websites to discuss what he was doing in his social life while he was supposed to be off sick.
And another council caught staff using special software to get around a ban on using office computers to tweet on Twitter and ‘update their status’ on Facebook during working hours.
Now, Government departments and quangos, including officials planning the 2012 Olympics, have issued written guidelines to staff detailing their restrictions on using the sites.They are also paying thousands of pounds of taxpayers’ money to outside consultants for courses on the do’s and don’ts of how to behave on Facebook and similar sites.Last year The Mail on Sunday revealed how Sir John Sawers, the head of MI6, was left exposed by a personal security breach after his wife published intimate photos and family details on Facebook.This led to all Government staff who were undergoing developed vetting – required if they were to handle top-secret documents – being warned against posting personal details online which could leave them open to blackmail.Last month the Olympic Delivery Authority (ODA) distributed a guide to all employees stating: ‘Facebook, Linked-In, Twitter have become very popular ... and offer significant business benefits ... Their use poses risks both to the data on the ODA IT system ... and to the users of the sites and ODA.’A letter to staff says they are allowed to use social networking sites in lunch breaks but warns: ‘You must not publish content about London 2012.’Cheshire Constabulary is one of a number of police forces that impose a total ban on staff using social networking sites on work computers unless it is required for ‘policing purposes’. The force revealed that breaches of its guidelines have led to eight staff being disciplined over their online activities. Seven took place on police premises while another had been disciplined for their home internet usage, which ‘involved inappropriate and offensive comments’.Glasgow City Council bans staff from using Facebook and other similar sites for personal use. It disciplined two staff who attempted to get around these restrictions by using special software to circumnavigate the council’s internet filtering system.Meanwhile St Helens Borough Council, in Merseyside, revealed that ‘we have had one instance where an employee has been disciplined for excessive use of the internet, including posting material about their social life on a social networking site when they were off sick’.Rochdale Borough Council, in Greater Manchester, also revealed it had disciplined a member of staff over their ‘home’ use of social networking sites.
Read more: Click Here
Subscribe to:
Posts (Atom)